PGD Strategy

Specialist Corporate Finance and Strategy Consultants

“Peter Droussiotis understands 'people’, he quickly identifies their needs and brings benefit to all, that's Peter.”

Robby Sukhdeo BEM, Founder and Owner, Pavilion Sports and Cafe

“PGD Strategy was instrumental in bringing out a shared vision which helped us to progress the development of our group.”

Richard Tee, CEO, Avantis Group

“Peter Droussiotis’s analytical and disciplined approach to corporate finance has been a hallmark of PGD Strategy’s success.”

Mark Hvidsten, Vice-Chairman, Willis Re Inc.

“PGD Strategy has a wealth of knowledge and a huge diversity of connections in the Lloyd’s and international insurance markets.”

Marc van der Veer, CEO European Ventures, Nexus Group

“PGD Strategy originated and helped us complete our first strategic acquisition for Thistle, our insurance distribution platform.”

Dominic Burke, Former CEO, Jardine Lloyd Thomson Group plc and Former Vice-Chairman, Marsh & Mclennan Cos Inc.

“Peter Droussiotis is an accomplished and results-oriented M & A advisor and transactional project manager.”

Bronek Masojada, Former CEO, Hiscox Group

“PGD Strategy’s excellent strategic advice and transaction execution capabilities are equalled by the integrity of its team.”

Nick Heys, CEO, Artex Risk Solutions (International)

“PGD Strategy possesses deep knowledge of the insurance industry and of the key drivers that are essential for successful deal-making.”

James Gerry, Chairman, GB Underwriting and Chairman, MX Underwriting

“PGD Strategy provided excellent value for money in helping us promote and negotiate the sale of our business.”

Nigel Hucknall, formerly CEO & principal shareholder, Brooks Braithwaite (Sussex) Ltd

“PGD Strategy’s strategic insights and extensive networks enabled us to develop new partnerships and distribution capabilities.”

Rob Isaacs, CEO, Union Income Benefit Holdings Ltd

brooksbraithwaite bought by many petplan sanctuary logo exotic direct allianz

We advised pet insurance specialist broker Brooks Braithwaite on the sale of 100% of the company’s shares to Bought by Many, the multi-award winning UK start-up which uses social media to disrupt the insurance industry.

This was a seminal transaction involving a combination between pioneering social media-inspired disruptor of the insurance industry Bought By Many and Brooks Braithwaite’s Exotic Direct business, the UK’s leading provider of pet insurance for birds, mammals and reptiles as well as Petplan Sanctuary, Allianz’s scheme for pet businesses such as Dog walkers, Pet Sitters and Animal Boarding Establishments, which is operated and administered by Brooks Braithwaite.

Bought By Many will use its technology platform to create an industry-leading mobile-enabled online quote and buy process for pet insurance. Exotic Direct and Petplan Sanctuary products will then be marketed by Bought By Many through social network platforms including Facebook, Twitter, and Instagram. Meanwhile, Bought By Many will use its proprietary database of insurance searches to identify areas of unmet product demand which Brooks Braithwaite will develop.

PGD Strategy marketed the opportunity, identified the purchaser, advised on all aspects of the transaction and managed the process from initial contact and commercial negotiations to completion.



PGD Strategy is an independent corporate finance advisory and strategy consulting firm based in London, England.

PGD Strategy is authorised and regulated in the United Kingdom by the Financial Conduct Authority.


PGD Strategy Limited
124 City Road
London, EC1V 2NX
United Kingdom
T:  + 44 (0) 20 8826 0295
Contact: Peter Droussiotis
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